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Experience

Our extensive expertise in e-learning and Internet marketing stems from years of experience working in different sectors.  We have worked with organisations in Marketing & Advertising, Travel, Tourism & LeisureRetail, Public sector, Publishing & Media, Financial services,  Not for Profit, Telecommunications and Engineering & Construction. See how we have worked in your sector:

Marketing and Advertising Agencies

Academy Internet is a digital content production agency which has been designed to work with and for Advertising and Marketing Agencies to provide the digital elements of campaigns

• WARC:  We helped this agency develop their SEO strategy
• Midnight Communications: We provide this PR Agency with Search Engine Marketing services directly as well as working as partners on projects.
• TBWA/GGT: We provided digital marketing consultancy to the internal team so they could be more effective at bidding for Digital projects
• PageOne: We provide SEO and PPC services to this leading mobile marketing agency
• WCRS: we provided internet and digital strategy consultancy
• Good Business: We provided SEO and PPC support for a major international CSR programme
• Corporate Culture: we provide Search Engine Marketing and e-learning support as part of a collaborative partnership

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Travel, Tourism and Leisure

• Pelham House: This Sussex-based 4* hotel and conference centre needed a new web design to appeal to three distinct audiences: wedding planners, boutique hotel guests and conference planners. We developed their new website and provide ongoing web maintenance,  SEO optimisation and pay per click / PPC campaigns.  Read the full case study.
• eBookers: We were commissioned to review the eBookers Internet Marketing strategy for its new brands.  This culminated in an e-Profit workshop to over 20 eBookers marketing staff from across Europe to help them maximise their revenue from their website. Read the full case study.
• The British Library: The British Library wanted to increase the level of employee knowledge and skills in web delivery.  We delivered a bespoke Writing for the Web course to the Library’s staff, achieving an average 8.5 / 10 feedback score. Read the full case study
• Dynamic Travel Websites: We designed, developed and deployed three database driven specialist travel websites for Wildlife Worldwide, Walks Worldwide and Dive Worldwide.  Read the full case study.
• STA Travel: we provided Usability and Search Engine Marketing consultancy and training to the internal marketing and IT teams so they could be more effective at managing agency relationships
• Travel Club Elite: we provide a highly successful SEO and PPC service to this online travel business

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Retail

• Specsavers: Our long-term relationship with optical services retailer Specsavers has seen us develop over 25 hours of e-learning for Specsavers employees.  One of the most recent being a course on retail / merchandising standards.  Read the full case study.
• Field and Trek: The specialist clothing and equipment retailer asked us to help to generate more business through their new ecommerce website.  We helped them to improve usability and optimise the site for search engines. Read the full case study.
• Black and Decker: The world’s largest producer of power tools wanted a review and update of their online marketing strategy to improve usability, generate leads and develop online affiliate relationships.  Elements of each are now incorporated into the UK Black and Decker Brands.
• Kenwood: The kitchen appliance manufacturers worked with us to create a tool for in-store sales staff to develop their knowledge across a range of products.  Read the full case study.
• Other clients include John Lewis, Electrolux, Antler Luggage and Guildford Mazda.

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Public Sector

• DB Learning: Academy Internet is a framework contractor to this MoD department; providing e-learning, web and digital media services
• Department of Health: We worked with this government agency to develop an e-Induction programme.  The three-hour course provides all new employees with consistent training and includes a tracking facility to ensure completion. Read the full case study.
• Royal College of Nursing (RCN): Representing the interests of over 380,000 nurses across the UK, in both NHS and private healthcare, the RCN recognised the need to provide diversity training to its 800 plus employees.  We worked with the RCN to develop an interactive and engaging diversity e-learning course.  Read the full case study.
• Brighton and Hove Council: We won and developed a one hour e-induction for this City Council and now provide ongoing support and maintenance services to ensure technical availability of the course as well as currency of the e-learning content.
• Commission for Social Care Inspection (CSCI): we provided an integrated “Access to Information” e-learning course which covered the Freedom of Information Act and Data Protection Act for CSCI staff.
• Royal Mail: we have provided multiple deliveries of “Instructional Design for e-Learning” to help expand the capabilities of the internal Royal Mail training team
• WRAP: we designed and built a custom Moodle Learning Management System with social networking capabilities
• The British Council: AI provided an international e-learning audit and strategy briefing to enable the British Council to roll out e-learning across the world.
• Other clients include the Learning & Skills Council, I&DeA, London Borough of Brent, Calderdale Council, British Library and over 20 Local Authorities in the last two years

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Publishing & Media

Read our publishing industry focus report: How print publishers can expand online revenues. Open the pdf here.

• IPC Media: Publishers of over 80 consumer magazines, IPC Media wanted to boost Christmas subscription sales.  We recommended and implemented a number of pay per click campaigns, resulting in a return on investment in excess of 100%! Read the full case study.
• Wolters Kluwer / CCH: Our Professional Services division provides scripting, QA, technical and design support services for the e-learning CPD programme
• Data Publishers Association (DPA): We maintain a close and long-standing relationship with the DPA, providing seminar sessions, round tables and specialist training courses to their members. This culminated in winning the DPA Search Engine Marketing Agency of the Year award
• Kent Messenger: We work with the Kent publishing group to optimise their websites, report on web analytics and provide Internet Marketing strategic consultancy.  To help the group’s transition from print to online publishing, we have delivered a bespoke Selling Effective Online Solutions course to over 90 Kent Messenger staff. 
• World Advertising Research Center (WARC): Following attendance on one of our Search Engine Marketing Courses, WARC decided it would be more cost effective to commission our Internet marketing team to optimise their site for better rankings in the search engines.  Read the full case study
• Reed Business Information: we provided internet marketing training to the RBI advertising sales team so they could sell digital advertising more effectively.
• William Reed: We provide digital project management, Internet strategy and Search Marketing consultancy services as a managed service.
• Other clients include Google.

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Financial Services

• HSBC: To help HSBC maximize their in-house e-learning development resources, we developed a bespoke version of our Introduction to Instructional Design course, delivered to over 30 internal e-learning staff. Read about our Instructional Design for e-Learning Course.
• Finance and Leasing Association (FLA): We worked with the FLA to develop motor dealer support e-learning to raise and maintain standards in selling motor finance. The result is an industry standard training course delivered to over 60,000 end users.
• Barclays Corporate Banking: We delivered a programme of regular e-Business and e-Government briefings to the corporate arm of Barclays.
• European Central Bank: We are a preferred supplier of training and learning services.
• The Pension Regulator: We provide digital marketing support including SEO and PPC as a managed service.
• Other clients include: the Asset Based Finance Association, Association of Business Recovery Professionals, Deloitte, FTC Kaplan, Hilton Baird, Legal and General and PKF

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Not for Profit

Academy Internet is the Business in the Community Small Business of the Year and we especially welcome the opportunity to work with Not for Profit organisations.

• The National Trust: We worked with the Trust to develop the e-learning element of their blended Induction programme.  Working closely with stakeholders across the organisation, we created a media and interaction rich e-Induction course, for delivery to all new staff which was shortlisted for the 2007 e-learning awards. Read the full case study.
• ECPAT UK (End Child Prostitution, Child Pornography and the Trafficking of Children for Sexual Purposes): In line with the Home Office's UK Action Plan on Tackling Human Trafficking, March 2007, ECPAT asked us to develop an e-learning programme aimed at social workers, immigration officers and other frontline professionals who come into contact with vulnerable children from abroad.
• Communities Against Drugs: This Brighton-based organisation focuses on working with local communities to tackle drug and alcohol issues.  We developed a website to communicate and report on the implementation of the national drugs strategy in Brighton & Hove. www.sussedcommunities.co.uk.
• J8 & Merrill Lynch: We provided search engine marketing services for this major Merrill Lynch CSR project on behalf of their Agency Good Business.
• Other clients include: UNICEF.

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Telecommunications

• Damovo:  We provide ongoing internet marketing and web design support for Damovo in a highly flexible contract arrangement which includes design, SEO, PPC, viral, web design and strategy consultancy.
• Fujitsu: As part of a long term relationship, we have designed and delivered a number of e-learning courses, supported by e-learning strategy consultancy to Fujitsu.

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Engineering & Construction

• Sussex Learning & Skills Council (LSC): We worked with Sussex LSC to provide a strategic approach to developing a collaborative web based network for engineering and construction businesses and training providers in Sussex. Read the full case study
• Emap Construct and Interbuild: We provide Search Engine Marketing including PPC campaign management for Emap.

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