Fish4
Online Viral Ad Campaign
Objective
- To raise online awareness of and engagement with the fish4 “Britain’s funniest accountant” competition using a viral video mechanic.
- To drive the maximum amount of traffic to the fish4 competition page
Creative Brief
Extensive freedom to cause a reaction on the subject of “funny accountants”, “Mouth agog”, laughing, “ouch factor” to stimulate the viral effect.
Target
20,000 clickthroughs to the fish4 competition page where a clickthrough is a user arriving at the fish4 competition page having completed the video produced by AI.
Results
The email attracted over 40,000 clicks and over 32,000 of these were unique users.
We created a viral video clip to generate traffic during the October 2006 ABCe auditing period. The clip was based around the “Are you the UK’s funniest accountant” campaign. See a part of it below:
Contact us to talk more about how we can deliver these results for your online campaigns. Either email contact@academyinternet.com, call 01273 733433 or fill in our online contact form.
insider's guides to
e-learning
Choose from five (with more on the way) Insider's Guides to download free:
GamesCommunications
e-Induction
Converting Traditional to Digital
Authoring Digital Learning
free e-learning consultancy
Let us help you get your e-learning project up and running with one hour's free consultancy and report. Contact us to book a convenient time.
Or why not try our diagnostic tools: e-Induction Healthcheck or Traditional to Digital Diagnostic