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The British Library

Writing for the Web Training

The Challenges

• The strategy of the British Library is to “make accessible the world’s intellectual, scientific and cultural heritage” through a presence on everyone’s ‘virtual bookshelf’. To achieve this the Library needs to make its Website a world leading portal for access to the Library assets and other services.
• The Library plans to become an ‘e-centric’ organisation with the Web underpinning all of its activities, providing the main gateway to its services and opening the Library to a much wider public.
• The skills, knowledge and experience of the staff involved with Web activity is clearly crucial to the Library attaining its declared goals. With little formal training and no historical background in Website development or support, there was a clear need for structured training for key staff
  

The Results

• The Writing for the Web course has been delivered by Academy Internet to The British Library for over three years
• The course is rated 8.5 out of 10 by delegates. (An average of all feedback from the past 3 years including Course Content, Trainer and Ambience)
• A long and happy relationship between the two organisations.

But why Academy Internet?

• Academy Internet was able to provide a world-class course, tailored to their individual needs at a cost that could not be beaten.
• Academy Internet trainer, Nikki Ashley, has developed a personal interest in the course contents and the way in which the learning is applied by Library staff
  

The writing for the web story

The British Library clearly defined their business needs – to increase the knowledge and skill of staff involved in Web delivery – meeting the organisational goal to refocus the organisation around the Web.

Academy Internet met this brief by proposing a variety of solutions that would be educational, motivating and are designed to inform, providing new skills and creating a greater understanding of writing for online media.

The solutions ranged from a classroom based event supported by a ‘digital surround’, to delivery of a significant part of the training via live and self-paced e-learning. The client chose the former due to budget restrictions and they still use this format for the training to this very day.

For three years we have successfully delivered our Writing for the Web training course to more than 150 British Library delegates. Each delegate learns practical guidelines for creating clear, compelling messages online, and structuring linked Web pages both for the Internet, and more specifically, their own Intranet. This enables The Library to fulfill one of its main objectives - to become an ‘e-centric’ organisation with the Web underpinning all of its activities, providing the main gateway to its services and opening the Library to a much wider public. The course is reviewed after each delivery and refined further to suit our client’s needs.

What The British Library said about the training

• “Very useful, created awareness of numerous important aspects of webwork”
• “Will recommend it to others”
• “Thoughtful, relevant and very well presented”
• “Extremely valuable, very clear and appropriate training – full of content at a reasonable pace”

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