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Academy Internet wins small company of the year!

Brighton, 03 July 2007: Brighton based Academy Internet has won the prestigious npower Business Impact on Society Award for Small Companies in recognition of its commitment to responsible business practice.

The award was presented to Jason Woodford, Managing Director by HRH The Prince of Wales at Business in the Community’s Awards for Excellence ceremony at the Royal Albert Hall.

Academy Internet is a Brighton based high growth digital agency providing bespoke e-learning & internet marketing. Academy’s creative community partnerships have helped them win new business through a programme that invests in its people and in the local community.

Gordon Parsons, Chairman of the judging panel and Managing Director of npower business, said:

“Academy Internet showed with dazzling clarity how operating as a responsible small business is helping it to succeed in the highly competitive digital media marketplace in which recruiting and keeping talented people is critical. Their social and environmental action, channeled through four key partners has won them not just admirers, but new staff and profitable new business.”

When Academy Internet started up in 2002 it set out to be a great place to work, to be different, to build long-term relationships with clients and to deliver outstanding results. The founders of the company understood that this vision could be achieved only if they recruited and retained not simply people with talent, but people who shared their values. And so from the start they have embedded their values using a community strategy that is integrated into the business strategy.

AI’s approach is simple but highly effective. It invests in its people and in its community. Working with key community partners - Action for Change, University of Brighton, Young Enterprise, Brighton and Hove Business Community Partnership and Sussex Wildlife Trust, each carefully chosen to ensure a good fit with the skills and interests of the company and its staff and means that AI can develop a good relationship with them all. And it is the high quality of these relationships that leads to high quality training and development opportunities for AI staff which they undertake as part of their personal development plans. These opportunities include coaching, mentoring, training and team building community action days.

The strategy has led to extremely low levels of staff turnover (in a sector where average annual staff turnover is 20%, last year no one left AI), extremely high levels of customer satisfaction and new business.

Julia Cleverdon, BITC Chief Executive, added:

“Academy Internet’s superb commitment to responsible business is a classic win-win situation – creating a company with values that employees and customers share can also have a real impact on the bottom line.”

For more information, interviews and photographs please contact:

Rachel Lewis, Marketing and PR Manager, Academy Internet, 01273 733433
Email: rachel.lewis@academyinternet.com

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